To comfort the soles of humanity.

A premier sock company with purpose; dedicated to providing the most unique, fashionable, and comfortable socks out there. We are partnered with the United Food Bank. Our goal is to help end hunger for families who are in need. We are very passionate and moved by this initiative. For every pair purchased, we donate a percentage to the United Food Bank.

Visit our campaign page to learn more.

Our Team

Flox Customs LLC launched in 2013 out of Scottsdale, AZ by Jeff and Anissa Edouard.


CEO and Founder, Jeffrey Edouard, holds a Bachelors of Science degree in Public Administration from Northern Arizona University. Deep down, Jeff always had an entrepreneur spirit, with a very keen sense of business, creativity, and passion for apparel. Blend that with a true love for socks and you have the start of Flox Customs LLC. His inspiration and passion for creating designs stem from his love for many cultures.

 Jeff  has always been inspired by the power of love, community, and working together in numbers. In addition to running the business, he currently serves as a board member for the United Food Bank and works throughout his local community to help serve those in need. Outside of work you can catch Jeff coaching high school football, writing, reading a book, or watching documentaries on Netflix.

Cofounder, Anissa Edouard, holds a Bachelors of Science in Health Science degree from Northern Arizona University and received her Masters degree in Public Health from the University of Arizona. Anissa has a true passion for serving communities through her ongoing career in public health. She has served in multiple capacities to advance both local and statewide healthy initiatives in Arizona.

 Anissa loves to use her creativity while developing custom sock designs for clients, working on website updates, and developing marketing content. Outside of work you can find Anissa enjoying outdoor sports with Jeff, traveling, catching a beautiful Arizona Sunset, hanging out with friends and family, or walking her two furbabies Kash and Kiwi.

Tony Fero, Flox Brand Ambassador, also known as Mr. Tony Sneaks, is originally from Chicago, but has lived in Arizona for the majority of his life. Tony is a loyal supporter of Flox and other local companies throughout Arizona. He is an avid sneaker head with over 200 pairs of classic to very sheek sneakers. His collection consists of Lebron’s, Nike lifestyle’s, New Balance, Kevin Durant’s, Kyrie Irving’s, and more. 

Tony has an abstract eye for details, originality, and fun, vibrant, colorful designs. Our partnership with Tony is a match made in heaven. With his sneaker collection and our unique sock designs, we’ve created a killer combo that you’ve never seen before. You can check out some of his sneakers in our product shots or by visiting his instagram page.

Custom Socks

We design custom socks for all occasions. Check out our customs page to learn more.

Interested in becoming a Flox brand ambassador?

Fill out the form and get in touch with us.